Commercials must have aired at least 10 times on Australian commercial radio during the round dates. If your entry reaches the final stage of judging, you will be required to provide a post-campaign report to prove the commercial/s were broadcast (paid spots) at least 10 times during this period.
There are three categories open for entry in each round:
The Radio Single & Campaign categories have been designed to provide important recognition for writing innovative creative for radio. When faced with a radio brief a creative has the opportunity to make an ad which both cuts through and attracts notice, as well as using creativity to engage the listener and draw them in.
A Radio Campaign entry consists of no less than three different commercials.
The Craft Award will recognise the quality of Craft as demonstrated in either the production process, or the technical execution of Radio ads. This might take into account the quality of the scriptwriting or acting performance, the skilful use of music or sound design, or the best use of Radio as a Medium. The idea behind the execution in relation to the client or brand should be of little or no consideration, accepting, of course, that it is often integral to the ad and cannot be ignored completely.
If the ad gives a pleasurable or memorable experience, regardless of the subject, product, client or idea, then it may succeed in the Craft category, even if it is not awarded in the Single or Campaign categories.
The judges will consider the level of the emotional bond with the work and whether the craft of the work adds something to the idea and pushes the execution.
You may enter your commercial in all three categories but a separate entry form must be filled out for each entry.
The 2014 Rounds are divided throughout year as follows:
- Round 1 : 1 March – 10 May 2013
- Round 2 : 13 May – 12 July 2013
- Round 3 : 15 July – 13 September 2013
- Round 4 : 16 September – 15 November 2013
- Round 5 : 18 November 2013 – 14 February 2014
NB: Any commercial entered into Rounds 1-5 must not have aired for the first time prior to March 1 2013
For more information or clarification check out the Terms & Conditions or Contact Us.