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An ad for McDonalds, called “Valet”, part of the Angus Beef “It’s a little bit fancy” campaign has won the overall and single categories for round three of the 2010 Siren Awards. Written by Ed James and Jakub Szymanski from agency, DDB, Sydney, the ad was recorded with unsuspecting McDonalds staff.
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Check out the below ad designed by Ed & Jakub which features in the latest edition of Campaign Brief:

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The full reel of Cannes Radio Lion winning ads is available on the Siren website for you to access!
Click here to listen to the winning ads from 2009 as well as Cannes Radio Lion winners from previous year's.
An ad for RAC Roadside Assistance, called “SOS” has won the overall and single categories for round two of the 2010 Siren Awards. Written by Des Hameister, from agency, The Brand Agency, Perth, the ad uses humour to promote the benefits of roadside assistance, by sending an SOS message with a car horn.
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An ad for SBS, called “Madison Avenue Cookware” has won the overall and single categories for round one of the 2010 Siren Awards. Written by Nigel Clark and Adrian Ely from agency, US Sydney, the ad is a teaser to promote a television show, Mad Men.
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The Gold Siren winning ad '21st Birthday' by Whybin TBWA, Sydney has been shortlisted for a Cannes Radio Lion. Alongside radio ads 'Birthday' and 'Rugby' from the same ASCA campaign by Whybin TBWA.
Other 2009 Siren finalists featured on the list include 'Voice Journey' by Meerkats, Perth and 'Pregnant Again' by US Sydney. All Australian radio ads featured on the Cannes Lions shortlist are as follows:
|
Title
|
Advertiser/Client
|
Product/Service
|
Advertising Agency
|
Country
|
Production Company
|
| Voice Journey |
Murdoch University |
Open Day |
Meerkats Perth |
Australia |
Soundbyte Leederville |
| Birthday |
Adults Surviving Child Abuse |
Donations Appeal |
Whybin/TBWA Sydney |
Australia |
The Craft Centre Sydney |
| Rugby |
Adults Surviving Child Abuse |
Donations Appeal |
Whybin/TBWA Sydney |
Australia |
The Craft Centre Sydney |
| 21st |
Adults Surviving Child Abuse |
Donations Appeal |
Whybin/TBWA Sydney |
Australia |
The Craft Centre Sydney |
| Pregnant Again |
Animals Australia |
Animal Welfare Charity |
US Sydney |
Australia |
Nylon Studios Sydney |
| Left, Right |
Australian Army |
Intelligence Corps Recruitment |
George Patterson Y&R Melbourne |
Australia |
Flagstaff Melbourne |
Full shortlist and winners available on Cannes Lions website.
The best radio ad of 2009 was battled out between 26 ad agencies, radio stations and production studios as part of the national Siren Awards, which was announced in Sydney on May 8.
A controversial advertisement for Adults Surviving Child Abuse (ASCA), written by Steve Dodds from agency, Whybin TBWA in Sydney, has won the 2009 Gold Siren award for best radio ad of the year, as well as a Silver Siren for winner of the single advertisement category. Another ad, part of the ASCA campaign, has also won a Silver Siren as winner of the craft category at today’s announcement in Sydney of the 2009 Siren Award winners.
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