Round 5, 2010 Winners
Listen to all the winning ads from Round 5 here
Scroll down or click above for winners pics, judges comments, ad audio & scripts and more!
An ad promoting two television programs on SBS, Mythbusters and Man vs Wild, has won the overall and single categories for round five of the 2010 Siren Awards. The ad called “Back to Back” was written by Danny Wehbe and David Roberts from agency US Sydney. It is the second time an ad for SBS, created by agency, US Sydney has won in the 2010 Siren Awards.
Judge and previous round winner, Mitch Mitchell from agency, The Brand Agency in Perth said: “I think 'Back to Back' is the clear winner in the single category, it stood out a mile to me as being professionally executed with some great character reads and a nice idea too.”
Writer, David Roberts said the agency was able to cast the real narrator of the show, Mythbusters in the ad.
There were two highly commended ads in the single category. They were both for 7-Eleven promoting slurpees and were called “Summer?s Getting Hotter” and “Fire Warnings”. Both ads were written by Andrew Woodhead from agency, Leo Burnett in Melbourne.
Winner of the campaign category was three ads promoting slurpees for 7-Eleven. The ads, called “Fire Warning, Sweden and Full Pool” were written by Andrew Woodhead from agency, Leo Burnett in Melbourne.
There were two highly commended ads in the campaign category. They were an ad for Foxtel called “Movie Deal Campaign” written by Ralph van Dijk and Simon Hills-Johnes from Eardrum Sydney and a campaign for Chum dog food called “Car Ride, Fetch, Mailman” and written by Ant White and Russel Fox from agency Clemenger BBDO Melbourne.
Winner of the craft category was an ad for Port Adelaide Football Club called “It Starts Here” with sound engineer, Scott Illingworth from production studio, Best FX Adelaide.
There were two highly commended ads in the craft category including an ad for the Motor Accident Commission called “Creepers – Work” , produced by sound engineers, Pete Best and Scott Illingworth from production studio, Best FX in Adelaide. The other was an ad for the Central Institute of Technology, called ”Focus”, produced by sound engineer, Nick Gallagher from production studio, Brainestorm in Perth.
Let us know what you think of the winning ads via the Campaign Brief blog here
Question and Answer with Overall Winners from Round 5, 2010
Danny Wehbe and David Roberts from US Sydney.
What was your inspiration for the commercial?
Watching hours of Man vs. Wild and MythBusters.
What makes your ad unique?
We were able to cast real MythBusters narrator in it. He was a top bloke.
What do you think is the most important thing when creating an effective radio commercial?
Come up with lots of ideas.
How will winning the Siren award help you?
It’s given us a chance to go to Cannes.
